Reveal
Introduce people to the cats almost no one knows through memorable, accurate stories.
Our work / 01
The overlooked majority
Make overlooked
impossible to ignore.
Why Zoo-EV exists
One wild-cat family.
A very uneven spotlight.
Seven wild cats—the tiger, lion, leopard, cheetah, jaguar, snow leopard, and puma—carry most of the world’s recognition. That attention matters. Those species still face profound threats.
But beyond them are dozens of smaller, quieter, and less familiar cats. Many compete for the basic visibility, research, and sustained support conservation requires. Zoo-EV exists to bring the whole family into view.
The goal is not to take attention away from famous cats. It is to let that attention travel.
How participation begins
Comfort→Trust→Curiosity→Discovery→Surprise→Significance→Hope→Participation
We do not begin with fear. We begin with an encounter worth remembering, then make the science and the larger reality easy to reach.
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What Zoo-EV does
From first encounter
to visible result.
Connect
Show how each cat’s future is tied to habitat, other wildlife, and human communities.
Support
Develop pathways for participation in research, coexistence, habitat, and local capacity.
Report
Bring evidence, progress, setbacks, and the people doing the work back into public view.
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Where support can matter
Follow the evidence.
Fund the missing piece.
The right response differs by species and place. These are the kinds of work Zoo-EV will evaluate as programs and partnerships develop.
01Baseline researchKnow what is there before deciding what it needs.+
Field surveys, camera trapping, genetics, and long-term monitoring can establish distribution, population trends, and the questions that still lack evidence.
02Habitat and connectivityProtect the living system between the sightings.+
Wetlands, forests, grasslands, prey, water, and movement corridors have to function together. A cat cannot persist as an isolated photograph.
03CoexistenceMake room for people and predators in the same landscape.+
Locally designed livestock protection, rapid response, safer infrastructure, and fair participation can reduce the real costs of living beside wild cats.
04Direct threatsRemove the hazards that evidence identifies.+
Snare removal, road mitigation, trade enforcement, safer land-use practices, and targeted response can prevent losses that are neither inevitable nor abstract.
05Local conservation capacityStrengthen the people who can stay with the work.+
Training, equipment, field salaries, institutional support, and shared knowledge help conservation remain rooted in the landscapes where it must continue.
06Public understandingGive an overlooked species a constituency.+
Accurate stories, usable science, and honest images can turn a name few people know into an animal—and a place—people are prepared to stand behind.
The standard behind the story
Warm invitation.
Serious accountability.
EvidenceClaims remain sourced, uncertainty stays visible, and taxonomy is allowed to evolve.
HonestyWild and captive images are identified. Hope is earned through real work, not inflated promises.
Local relevanceConservation must make sense to the people living in the landscape—not only to an audience far away.
TransparencyAs programs launch, Zoo-EV will explain what support is intended to do and report what happened next.
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Where we are now
Building the foundation before making the promise.
Zoo-EV is currently building its public educational platform and the standards that will guide future conservation support. The Species Explorer establishes the knowledge base. Stories connect that knowledge to people. The next layer will identify credible field opportunities and make the path from participation to result clear.
This matters because urgency is not permission to be vague. Before presenting a project as ready for support, Zoo-EV should be able to explain the need, the people doing the work, the intended use of funds, and how progress will be communicated.
See how we tell the story40 Wild Cats. One Mission.
There is more than one way to take part.
Learn a name. Share a story. Follow the evidence. Help build support for the cats the world rarely sees.